My Story:

In 2009, I was a full time instructor and head of department in one of the best universities in Lebanon. Very good position & income. I wasn't happy, though. I felt that I can invest my effort, my motivation and my hard work in a different place. I resigned & started BESST: Business Etiquette & Soft Skills Training.

It was the beginning of a bitter & sweet challenge that only entrepreneurs understand. Now, 12 years later, I admit: the resignation in 2009 was the best decision I have ever made. Founding BESST is the best next one. 

My Vision:

I launched BESST in 2009 to deliver soft skills training courses. Now, in 2021, BESST is a group of eight subsidiaries, each offering a unique HR service. When you are passionate about what you do, you'll find yourself, unintentionally, thinking & working outside the box. Consequently, you will be the first to offer unusual services... then others will follow.